A premium, season-aware website for Southern Idaho's landscaping crew.

Client
Kendell Landscaping
Sector
Landscaping · Snow removal
Scope
Web design · Development
Region
Pocatello to Idaho Falls

Most landscaping sites look like a yard sign. Kendell's had to feel like the work itself: premium, steady and ready for whatever an Idaho winter does next.

The client

A local crew working Southern Idaho yards since 2015, from weekly mowing to retaining walls, sprinklers and snow removal.

The goal

Turn a yard-proud homeowner into a free estimate request, with a phone number never more than a thumb away.

What we built

A custom design and a hand-coded site: video hero, live service components, a clear process and local SEO underneath.

One site, both seasons.

Half the year is grass, the other half is snow. The site sells both without feeling like two businesses stapled together.

A freshly striped lawn in front of a two-story home with flowering beds. A Kendell truck with a red plow clearing a snowy, tree-lined drive.

Lawns with stripes you can see from the road.

Routine care, cleanups and full installs, written for homeowners who notice edges.

  • Lawn care
  • Spring and fall cleanups
  • Sod and sprinklers
  • Retaining walls

Plowed before the school run.

Snow and ice service gets the same weight on the page, so winter clients find it in seconds.

  • Snow removal
  • Ice management
  • Commercial lots
  • Storm response

Details that feel alive.

Instead of a static list of services, each card does something small and true to the job: a rotating to-do stack, a dispatch feed for snow days, a project plan you can save.

Lawn Care

Routine care that keeps Idaho lawns clean, healthy and sharp.

Mowing & TrimmingPrecision cuts, sharp edges.
Weed Control & FertNourishing Southern Idaho soil.
Spring & Fall CleanupsSeasonal property resets.

Snow & Seasonal

The heavy lifting when the weather turns, keeping properties safe and clear.

Dispatch feedLive

Clearing heavy southern Idaho snowfall...

Hardscapes & Projects

Retaining walls, custom sod and sprinkler installs. Simple, clear steps.

Project roadmapQ2
  1. Consult
  2. Design
  3. Build & Verify

Rebuilt here from the components on kendell-landscaping.com

Their own footage, front and center.

No stock lawns. The hero runs Kendell's real drone and yard footage under a headline that says who they are, where they work and what they promise.

Kendell Landscaping homepage: 'Your Local Landscaping & Lawn care Experts.' over aerial footage of a landscaped estate, with Request a Free Estimate and Explore Our Work buttons.
  1. 01
    The guarantee up top

    "If you're unsatisfied, we return to fix it free." It sits in the hero, not buried in an FAQ.

  2. 02
    Serif for warmth, sans for trust

    Cormorant italics in gold against a clean grotesk: estate-grade without feeling expensive.

  3. 03
    One action, everywhere

    Request a free estimate, or tap 208-221-4199. Every section ends at one of the two.

Aerial view of a winding drive through landscaped grounds above a lake.
A large stone-and-shingle home above a striped lawn.
A crisp green lawn in front of a new home with a Kendell truck in the drive.

A process customers can read.

We turned how Kendell already works into three plain steps, named it the Kendell Protocol and wrote the guarantee into the last one.

  1. 01

    Walk & Assess

    Soil, slope, drainage, sun and access, walked with the homeowner before anything is priced.

  2. 02

    Plan & Price Clearly

    Simple scope, clear materials and an honest schedule. No surprise changes once the quote is signed.

  3. 03

    Build & Make It Right

    A clean install and a thorough cleanup. If anything is off, they come back and fix it free.

"We build for endurance."

Five towns, one crew.

Search is local, so the site is too. Every service area gets named, so people in Chubbuck or Burley know they're covered before they call.

  • Pocatello HQ · S 9th Ave
  • Chubbuck
  • Idaho Falls
  • Burley & Rupert
  • American Falls & Inkom

Page titles and copy name the region the way people search it: "lawn care and landscaping in Southern Idaho."

What we handed over.

  • 01
    A visual system

    Forest, deep green, gold and cream, with serif italics for warmth. Built to sit next to their real photography.

  • 02
    A hand-coded site

    Custom built, no page builder: video hero, scroll motion and the live service components.

  • 03
    The Kendell Protocol

    Their process, named and written down, with the fix-it-free guarantee in plain words.

  • 04
    Local SEO groundwork

    Service areas, titles and descriptions for Pocatello, Chubbuck, Idaho Falls and beyond.

  • 05
    An estimate funnel

    Free-estimate requests and tap-to-call on every page, from the hero to the footer.

Built for endurance? So is yours.

Custom sites for local businesses that do real work and want it to show.

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