Testosterone
Deficiency0 / 30Severe
Your results indicate moderate symptoms consistent with hormonal imbalance. Evaluation recommended.
Case study · Men's telehealth
Identity · Guidelines · Web
A men's health brand, from the mark to the checkout.
Feel30 helps men test and treat low testosterone from home. We built the identity from a blank page: the logo, the guidelines, the main site and the funnel that turns a curious click into a booked lab test.
Most men's health brands look like a pharmacy or a gym ad. Feel30 needed to feel like neither: calm, premium and built to still look right in twenty years.
Who it's for
Men in their forties and fifties who feel slower than they should and are skeptical of anything that sounds like a supplement ad.
What it had to do
Look trustworthy enough for a medical decision, confident enough to wear on a t-shirt and simple enough to stitch on a cap.
What we made
A custom wordmark and symbol, a full set of brand guidelines, the main website and the TRT funnel.
A mark built for the long run.
A customised FF Monument Extended wordmark with balanced spacing, optical corrections and one custom symbol where the number should be.
Construction
Symbol · Burnt orange
Thirty, for good.
The 3 and the 0 share one continuous stroke, so the number reads as an infinity loop. It carries the whole promise in one shape: feel thirty, and keep feeling it.
Because it's a single closed form with no thin details, it holds up embroidered on a cap, etched on a bottle or shrunk to a favicon. That's what makes it last.
Logo lockups
Horizontal
Symbol
Vertical
Mostly black. Rarely loud.
The guidelines set how much of each color to use, so the burnt orange stays special. Hover the palette to compare.
40%
Almost Black#060606
30%
Offwhite#EDEBDA
10%
Burnt Orange#CD5C40
10%
Navy Obsidian#130F3D
10%
White#FFFFFF
Headlines · Syne Bold
Feel thirty. Keep feeling it.
Body · DM Sans
Friendly, clear and easy to read at small sizes on a lab report or a phone.
Labels · DM Mono
Overlines, data and the fine print.
One brand, every treatment.
The identity carried straight into the site: warm photography, cream space and one orange call to action. Each treatment line gets its own page built from the same parts.
Honest comparisons. Three protocols side by side, including the trade-offs, so a man can pick with his doctor instead of being sold to. Every page was designed again for the phone.
An assessment that guides your thumb.
27 symptoms is a long list on a phone. Instead of a wall of buttons, the next question waits, faded, until you answer the one in front of you. Then it scrolls into the same spot under your thumb.
- 01Progressive reveal
Rows below the current one sit at low opacity, so the list never feels like homework.
- 02Auto-scroll after each answer
A smooth scroll of roughly 300ms keeps the next row in the same thumb zone: tap, next question, tap again.
- 03Only where thumbs matter
Specified for mobile and tablet. Desktop keeps normal scrolling.
Start your Personalized Assessment.
Score your symptoms: 0 = none, 1 = mild, 2 = moderate, 3 = severe
Try it: tap a score
Scores a man can actually read.
Every answer feeds three scores out of 30, each on a scale from optimal to severe with a plain-language note from the care team.
Physical impact
0 / 30Severe
Your results show significant symptoms. Our team recommends starting evaluation soon.
Quality of life
0 / 30Moderate
Quality of life impacts every area of your day. Addressing hormonal health improves mood, clarity and confidence.
What we handed over.
- 01A logo suite
Horizontal wordmark, standalone symbol and vertical lockup, built on a construction grid.
- 02Brand guidelines v1.0
Logo use, color values and proportions, type scale and real-world applications.
- 03The main site
Home, collection pages for testosterone, sexual health and peptides, blog and contact, at desktop and mobile.
- 04The TRT funnel
Lander to medical intake at desktop, tablet and mobile, with interaction specs for developers.